Mido inaugurates Dubai Mall store, marks 100th anniversary

Swiss watchmaker boosts presence in Mideast as it marks a century of existence

Swiss watchmaker Mido boosted its presence in the Middle East with the official inauguration of its store in the Dubai Mall earlier this month.

The inauguration also marks the brand’s 100th anniversary since its inception in 1918. The official ribbon-cutting ceremony took place in the presence of Franz Linder, the president of Mido, together with Rivoli Group representatives.

At the event, the brand looked back on its history and presented a trilogy of limited editions based on the theme of “past, present, and future” to illustrate its timelessness.

“Since its inception, Mido’s philosophy has combined innovation, aesthetics and functionality. The brand shares these essential values with some iconic architectural glories from which it draws inspiration for its collections.

“We look forward to welcoming watch enthusiasts from the Middle East and beyond in our new premise as Mido proudly celebrates its 100th year and the opening of this fine store at Dubai Mall with Rivoli,” Linder said.

This year the brand celebrating its watch the Baroncelli 1918.

The Baroncelli Trilogy embodies different key periods of the brand’s history and its forward-looking mindset, highlighting the years 1918, 2018 and 2118. is also model,