So what’s the new strategy?

Try on lots of shoes, including brands and models you might not have considered in the past. Nigg proposes that the best running shoes are the ones that feel best when you lace them up and give them a spin.

“Comfort is hard to quantify,” he acknowledges in his book, “but everyone knows it when they feel it. And comfort is associated with performance, injuries, muscle activity and other biomechanical, physiological and/ or psychological factors.”