TV coverage

His Highness Shaikh Mohammad Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, yesterday attended the signing of a partnership agreement between the Mohammad Bin Rashid Al Maktoum Global Initiatives and Abu Dhabi Media Company to convert the Arab Reading Challenge into a pioneering Arabic television product.

The agreement aims to offer live coverage of the Arab Reading Challenge that enables the audience to interact directly and watch the different phases of the initiative, its pre-final and final competitions as well as the selection of the winners.