When fashion meets interiors

Some of the most exciting innovations in design are occurring at the crossroads of fashion and product design

It is no secret that what we see on the runway ultimately adorns our homes and personal spaces in one way or another. This year however there is a strong shift among fashion brands to establish a unique identity for their home brands. They are doing so by investing in innovation that underscores the brand’s unique DNA. Be it creative research to the left of the centre, a regard for materiality in product design that echoes their commitment in the fashion industry or partnering with pioneers in other industries at the cutting-edge of hightech — runway to home is not as straightforward as it once was and I am glad for that.