Cardi Vs Nicki
AND HIP HOP RIVALRIES EXPLAINED
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Cardi B’s Instagram feed recently in rapid succession, choking the geometry of her page like a set of bricks. There were 10 clips of Cardi filming herself talking into her phone, each more aggrieved than the one before it. The subject: Nicki
Minaj and the long-stewing tensions between them.
They were in response to a disquisition by Nicki on Queen Radio, her Beats 1 radio show, addressing the altercation between the two and their camps at a Harper’s Bazaar party during New York Fashion Week. Cardi, as is her wont, was direct, addressing Nicki with both indignation and exasperation: “Do you want to be the victim or do you want to be the gangster?”
Cardi vs Nicki went from internet radio to Instagram, and it had echoes of another recent quarrel that unfolded in similar fashion — Drake vs Pusha T, a long-running battle, the most recent iteration of which went from cable television to podcast. In these two recent conflicts, you see similar friction — between a character actor and a literalist, between people who understand hip hop as high theatre and those whose celebrity is premised on something far less varnished. Both Drake and Nicki are performers. Before Drake was Drake, he was an actor, and he still carries himself with the polish and the ambient self-awareness that come with perpetually being observed. Nicki was a drama major at New York’s Fiorello H. LaGuardia High School of Music & Art and Performing Arts, and while acting has never been her career, she is by far the most accomplished character performer in hip hop.
Though they come from extremely different traditions, Pusha and Cardi are plain-spoken literalists. Pusha made his name more than a decade ago as an ice-in-the-veins bard of drug-dealer tales. Cardi emerged as an Instagram personality first, an around-the-way truthteller who triumphed over long odds on the strength of her distinctive personality.
Drake and Nicki, both proteges of Lil Wayne, have been extremely well-suited to this era. But as social media has undone these artifices, the type of artist who thrives in these ecosystems has changed, too. Drake is a social media savant, but he is also hip hop’s alpha figure and throne-holder, and keenly aware of how he presents in all circumstances. He is a master of studied transparency, calculation masked as vulnerability. Choosing LeBron James’ new HBO show The Shop to extend his ongoing feud with Pusha and Kanye West was an apt fit — it is a highly stylised and produced representation of casual banter.
Drake discussed his frenemy relationship with West, both working and personal, grinning slickly when describing “helping” West with songwriting. He reiterated that he recorded a song full of damaging information about West and Pusha but decided not to release it because it was too savage: “This is not something I ever want to be remembered for.”
This engendered a response from Pusha, who about a week later, went on the Joe Budden Podcast for some air-clearing.
On Queen Radio, Nicki toggled between heavy sighs and fireside chatting, and you hear her studiously building dramatic narrative. It was a performance, with flourishes.
So when Cardi took to Instagram later that day to rebutt Nicki’s claims, with the full force of video, it was impactful. She was returning to the source of her power — unvarnished talking into the phone camera, without intermediaries, telling people about themselves.
By the final video, Cardi was just being stern: “What you need to do is stop focusing on other people, focus on yourself and focus on your craft.”
Which is true: Nicki’s craft is rapping, and also performing. But the hip hop battlefield has relocated to Cardi’s turf now, and the old rules no longer apply.
Thanks to social media, the terrain of rap beef has expanded beyond music