What are UAE shoppers going online for

■ Stocking up on fashion and picking up tickets for the next gig are the two categories that posted the most significant growth in ecommerce activity compared to last year, according to Nielsen.

■ Another category growing in popularity is household cleaning and paper products. “Many in the UAE have also ranked IT/mobile items (38 per cent), restaurant deliveries or meal-kit delivery service (31 per cent) and consumer electronics (27 per cent) as some of the most sought-after items,” said Andrey Dvoychenkov, managing director for Nielsen, Arabian Peninsula and Pakistan.

■ “Consumers’ interest in online purchase is rising and evolving ecommerce space has blurred the lines between online and offline,” Dvoychenkov added.