New jewellery brand for millennials

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Dhamani Group announced the launch of a new jewellery brand within its portfolio — Dusoul — aimed at the aspirational millennial generation.

Dusoul is envisaged as a brand with a more accessible price point while ensuring quality craftsmanship. “With Dusoul we will be addressing an increasing clientele of global customers looking for affordable luxury who will visit Dubai for Expo 2020,” said Amit Dhamani, Dhamani Jewels Group CEO and managing director. (Staff Report)