Mohammad launches ‘Jumeirah Project’
INITIATIVE AIMS AT TURNING DUBAI INTO AN OPEN-AIR MUSEUM
His Highness Shaikh Mohammad Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, yesterday launched the “Jumeirah Project”, an initiative of Brand Dubai, the creative arm of the Government of Dubai Media Office.
The new project is part of the city beautification efforts that aim to turn Dubai into an open-air art museum.
It will be implemented in partnership with the Roads and Transport Authority (RTA), Dubai Municipality, Department of Tourism and Commerce Marketing and Dubai Sports Council. The project features a number of initiatives and events that celebrate the spirit of Jumeirah, one of Dubai’s most prominent areas.
Shaikh Mohammad, who approved the logo of the project, was briefed about its objectives that aim to turn Jumeirah into a cultural destination and a vibrant hub for local, Arab and international artists and creative professionals.
His Highness Shaikh Mohammad Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, yesterday launched the ‘Jumeirah Project’, an initiative of Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO).
The project is part of the city beautification efforts that aim to turn Dubai into an open-air art museum.
The Project features a number of initiatives and events that celebrate the spirit of Jumeirah, one of Dubai’s most prominent areas.
During the launch event held at the GDMO headquarters, Shaikh Mohammad approved the logo of the ‘Jumeirah Project’. He was briefed about the objectives of the project that aim to turn Jumeirah into a cultural destination and a vibrant hub for local, Arab and international artists and creative professionals. The project also aims to create a fresh new identity for the area, which has been a witness both to the city’s past and present. He was also briefed about the various initiatives that will be implemented along the Jumeirah Road — from the Dubai Canal to the Burj Al Arab. The project will encompass a range of events that will highlight Jumeirah’s vibrant creative and cosmopolitan environment and its history and heritage.