Music studio to be set up in Mumbai slum

A recording studio will be set up in Mumbai’s Dharavi slum locality, as part of plans to nurture young talent and celebrate hip-hop culture.

The project is a collaboration between PepsiCo India and The Dharavi Project, a school that offers a platform to discover and showcase the talents of hip-hop artistes. The upcoming studio will be called ‘PepsiCo Recording Studio’.

“The goals of The Dharavi Project resonate strongly with PepsiCo India’s aim to give people the chance to create outstanding art,” said Pepsi’s Tarun Bhagat.