Gulf News

What can we look forward to?

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Online shopping, as we know it, is a lousy experience, because you are essentiall­y looking at an inventory. One day in the future, you will be sitting on your sofa next to a virtual Diana Vreeland, or Alexa Chung, who will be talking you through the selection of virtual clothes you can see being modelled in front of you, and it will seem so funny that we once scrolled through two-dimensiona­l skirts on the internet.”

Sophie Pickford |

UK-based futurist researcher

Sandrine Deveaux of ecommerce unicorn Farfetch is working on a ‘Store of the Future’. “The entire industry is focused on what the consumerfa­cing aspect of AI in retail will be.”

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