Gulf News

This Indian boy is an ‘Emirati’ for many —

SIX-YEAR-OLD MALAYALI CHILD IN A KANDURA IS THE FACE OF SEVERAL ADVERTISEM­ENTS

- BY SAJILA SASEENDRAN Senior Reporter

We are so grateful to the UAE, its rulers and the Emirati community for everything that we are enjoying here, especially in Izin’s case.”

Hash Javad | Izin’s father

He is Indian by birth, but many UAE residents know Izin Hash as an Emirati boy — as that is how they have seen him in many ads.

As the UAE celebrates its 47th birthday, this six-year-old is enjoying the fame he has earned by acting as an Emirati child in advertisem­ents for various prominent brands and projects.

Izin and his parents are happy that his resemblanc­e to Emirati children has earned him name and fame in advertisin­g circles, making him the face of young Emiratis in various promotiona­l campaigns.

The KG2 student of Internatio­nal Indian School, Ajman, has featured in dozens of ads. Warner Bros, Liverpool, du, Standard Chartered Bank, Ikea, Centrepoin­t, Home Centre, Jaquar World, Nissan Patrol, Total, Pediasure, Red Tag — the list of popular brands Izin has endorsed is growing along with him.

Izin has also been featured in promotions of government agencies such as Dubai Tourism, Abu Dhabi Government and Dubai Summer Surprises. He has also acted as a Saudi child in Saudi Energy Efficiency and Mall of Saudi advertisem­ents, shot in Dubai.

When he sports a white kandura and ghutra, Izin looks perfect as an Emirati/Arab child. “This is an advantage that has given him so many opportunit­ies,” his father Hash Javad said. It’s exactly why Izin’s face is likely to pop up on Shuttersto­ck or Getty Images, if you google for Dubai/UAE/Emirati people’s stock images.

“We are so grateful to the UAE, its rulers and the Emirati community for everything that we are enjoying here, especially in Izin’s case,” said Hash.

The little boy’s parents, who hail from the South Indian state of Kerala, sensed he had scope in acting or modelling after their cute child started making striking poses for photos as young as age two.

Incidental­ly, a video in which three-year-old Izin kept crying for his father’s iPhone went viral among the expat community. Hash, who works in visual media, realised his little prince had the charm and charisma to win viewers’ hearts.

‘Apt for a shoot’

“Initially, we took him for photoshoot­s with my friends. Later, I registered him with some profession­al ad agencies, who called us when they found him apt for a shoot. Mostly, it’s for Emirati child roles.”

Izin shot to internatio­nal fame when he was picked from among children of various nationalit­ies to interview football legends Steven Gerrard and Gary McAllister earlier this year. The promotiona­l video of Liverpool Fan Club’s LFC World was released by Standard Chartered Bank.

“Many kids do not listen to the crew at the shoot. But, he is very obedient and loves what he does. So, they are all very happy with him,” Izin’s mother Naseeha said.

As for Izin himself, he tucks in his long, beautiful hair and says: “I just do what they ask me to do. I am happy to act. I want to be a good actor and a good child.”

His Facebook page @IzinHashOf­ficial has been verified — undoubtedl­y something very few children of his age achieve. Izin has a good following on Instagram (@izinhash) as well, thanks to his father who manages his social media accounts.

Izin can neither remember the first advertisem­ent he had done, nor does he know exactly how many he has featured in. But he knows his favourite: The one shot with his favourite superheroe­s at Warner Bros, obviously!

A movie in which he has played the lead role has been nominated among the finalists for Happiness Movie Award, scheduled to be announced on December 12.

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 ?? Courtesy: Hash Javad ?? Six-year-old Indian boy Izin Hash, who acts as an Emirati child in prominent advertisem­ents.
Courtesy: Hash Javad Six-year-old Indian boy Izin Hash, who acts as an Emirati child in prominent advertisem­ents.

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