Social media not helping the business

Cosmetic surgeons complained social media is sending out the wrong message to ordinary people.

“Social media has blurred everything. Let us assume we have five top names of plastic surgeons in Dubai, and you put something on Facebook and Instagram and on the same day there are 200 people that you never heard of claiming ‘miracles’ on Instagram,” said Luiz Toledo.

“So [top surgeon] postings get lost, his idea of quality or doing the right thing gets lost in the middle of this and you don’t know who took the lead.

“I have seen clinics in Dubai posting [images of people] before and after treatment. They are different patients... They [the clinics] don’t get punished and they don’t get sued. And maybe they do, and we don’t know because they are too many.”

EPSA has suggested that the concerned health departments put in place a mechanism to control ads making false claims attracting people who may not know what is safe and what is not, said Sabet Salahia.

Cosmetologist Iowna Pruska, who owns a clinic on Jumeirah Road believes the best advertisement is word of mouth.

“The best advertisement is a happy customer every hour... It doesn’t matter what they have received, but it is that they have received much more than they were expecting,” she said.