5. Go shopping
More than 200 sports, nutrition, fitness and bodybuilding brands will be setting up shop throughout the weekend. Many brands will also be launching new supplements and products, including a new sportswear kit from Dubaibased Squat Wolf. Dozens of protein supplies are also up for grabs, including the world’s only Kcal doughnuts from WheyTrition, and exciting new meal plans from Fit Kitchen. This is a good place to try free samples and meet brand ambassadors.