ULTIMATE GUIDE TO SOLE DXB
All the must-dos and things not to miss at the UAE’s biggest lifestyle event
What is Sole Dxb?
Sole Dxb is a three-night lifestyle and cultural festival and one of the biggest events of the season.
It was first held in 2010 as a block party and has now become THE cultural event and a hybrid between a festival and a consumer trade fair with four main attractions: hip hop, fashion, art and basketball.
Where is it being held?
Sole Dxb will take place until tomorrow at the Dubai Design District (d3).
What’s different this year?
This year, Sole Dxb focuses on what’s next from around the globe, with a focus on youth culture and trends across fashion, art and music in emerging markets.
Paying homage to the 30th anniversary of the second Summer of Love, this year it will celebrate independent brands and next generation of artists from South Africa, India, Turkey, Nigeria, the UAE and more.
Do I need to prepare for some shopping?
Yaaas! The event will see activations from popular sporting retailers including. adidas will be dropping Yung Series, Never Made, Yeezy and Dragonball Z.
There will be a series of exclusives and experiences from luxury brands including Dior and Farfetch — the global technology platform for luxury fashion. Puma will launch Selena Gomez X Puma ‘Strong Girl’ Collection, as well as their latest Thunder collaborations with fashion designer Lama Jouni and Istanbul-based streetwear brand Les Benjamins.
In addition, there will be the launch of the Reebok Classic collection by Pyer Moss and an all-new vehicle by Cadillac will be revealed for the first time in the region.
The young brands that will be showcasing at Sole Dxb include Leaf Apparel and Unknown Union from South Africa, Almost Gods and Nor Black Nor White from India, and home-grown UAE talents including Precious Trust and Among Few.
Sole Dxb has collaborated with 10 brands and creators, including the likes of Hassan Hajjaj, Precious Trust and The Basement, to produce an exclusive run of Sole DXB merchandise, only available at the event.
What are the musical acts this year?
Live performers are the beating pulse of the event, and this year promises to be no different, from experimental neo soul duo Lion Babe (fronted by actress Vanessa William’s daughter) to the critically acclaimed rapper Nas.
What else can I do at the event?
The event will also include the Sole Ball Above All Classic, a basketball tournament. There will also be sneaker swaps, where people will have the opportunity to buy, sell and trade footwear from leading collectors in the region.
There will also be a number of pop-up events, including a delicious Japanese supper club, a secret DJ school with Megatronic on the decks, a shoebox design workshop with Rami Afifi and a Brownmonkeys tote-bag screen printing session.
What are the timings?
Today and tomorrow, the event will run from noon until 10pm.
How much do the tickets cost?
Single-day tickets for Sole Dxb start from Dh195.
The event is open from 12pm to 10pm on today and tomorrow.