How Facebook fuelled protests crippled the country
GROUPS HAVE BEEN CRUCIAL IN MOBILISING PROTESTERS, WHO HAIL FROM SMALL TOWNS
With names like “Angry Drivers of Normandy”, Facebook groups are the nerve centre of the “yellow vest” protest movement raging across France — and increasingly, a breeding ground for fake news.
When Facebook’s CEO Mark Zuckerberg announced in January that the social media giant was going to start prioritising local news, little did he know it would end up feeding the worst crisis of Emmanuel Macron’s presidency.
Internet experts say changes to Facebook’s algorithms have helped “anger groups” like that in Normandy swell to tens of thousands of members — and last month, they spilt onto the streets.
November 17 marked the start of nationwide road blockades against rising fuel prices, which have since ballooned into a mass movement against rising living costs and Macron in general.
With thousands of posts railing against everyone from the president to a shadowy global financial cabal, the groups reflect the leaderless nature of the yellow vests, who subscribe to a variety of different goals.
What’s clear is that the groups have been crucial in mobilising protesters, who mainly hail from small-town and rural France.
“We use Facebook for absolutely everything — informing ourselves, organising ourselves,” said Chloe Tissier, a moderator of the “Angry Drivers of Normandy” group, which has more than 50,000 members.
“When a barricade is going up and we don’t have enough pallets to set on fire, or food, we put out a post and someone comes to bring them. Doing this by phone would be impossible,” she said.
The power of algorithms
Facebook is also “great because older people are there too”, she added. Pensioners, angry that their allowances are being squeezed, make up a sizeable chunk of the movement.
“The yellow vests are not at all a structured movement — there’s no spokesman, it’s decentralised. So Facebook is ideal for them,” said Tristan Mendes France, who teaches digital culture at Paris-Diderot University.
The change in Facebook’s algorithms earlier this year lowered the visibility of content published on pages run by large media outlets, he explained.
“It prioritised content being shared by groups, individual profiles, and local information. This change in the algorithm has boosted the emergence of this movement,” he said.
Olivier Ertzscheid, a researcher at the University of Nantes, noted that angry content in particular flourishes on Facebook.
“Facebook offers the technical architecture for spreading information which is perfectly adapted for that,” he said.
A deep vein of anti-elite anger and suspicion of the mainstream media runs through the “yellow vest” Facebook groups.
“Politicians are fake, the media are fake,” reads the “About” section of the “Citizens in Anger” group, which counts 16,000 members. Yet the “yellow vests” comprise voters of various political stripes.
As seen during the US presidential election, though, false rumours have spread like wildfire among yellow vest supporters active on Facebook.
“We try as much as possible to sort through what we publish,” said Tissier of the “Angry Drivers of Normandy” group.
But with hundreds of posts an hour, the volunteers moderating such groups struggle to keep up.
Meanwhile, as France braces for fresh violence today following chaos in Paris last weekend, the varied comments posted on Facebook reflect a movement that is disparate, and therefore unpredictable.