Gulf News

Private sector key to Emiratisat­ion

It is not inconceiva­ble that higher numbers will willingly take up positions

- By Abdulwahed Juma ■ Abdulwahed Juma is Executive Vice-President of Brand and Communicat­ions at du.

‘Human capital is the real wealth of this country, before and after oil” ... These are the words of His Highness Shaikh Khalifa Bin Zayed Al Nahyan, President of the UAE, Ruler of Abu Dhabi and the Supreme Commander of the Union Defence Force, in an address made to shine a light on active participat­ion by Emiratis to ensure the country’s future prosperity.

In view of significan­t proposals recently addressed by the leadership — aimed at reinvigora­ting Emirati participat­ion in the workforce — I believe it’s imperative we boost our engagement in the private sector. The Dubai Vision 2021 addresses a collective need to shape the country as a knowledge-based economy to promote innovation, research, and developmen­t.

Now it’s up to UAE nationals to pioneer change and lay down the gauntlet for future generation­s to follow suit.

According to PwC’s global strategy consulting unit, Strategy&, 84 per cent of Emirati nationals are employed by the public sector. Identifyin­g that current economic developmen­t models are no longer appropriat­e, the report states that untapped potential exists for new methods of engaging Emirati talent. The research findings add that an effective response needs to be actioned to inspire more Emiratis to take up roles in the UAE’s private sector.

Contrary to this, a UAE Employment Report conducted by Oxford Strategic Consulting found that 74 per cent of Emiratis felt the private sector was “very important” or “extremely important” for Emirati employment.

The research highlights that “UAE citizens must be viewed as allies, rather than obstacles, in the developmen­t of the private sector. While many may ultimately prefer to work in the public sector, the vast majority of citizens recognise the importance of the private sector for employment and are aligned with the government on this strategic country goal”.

This zeitgeist of contempora­ry labour developmen­t presents an intriguing paradox indeed.

Despite this, these recent indication­s offer a wealth of healthy signals for Emiratis to step up their involvemen­t in private sector activities. The UAE can evolve if powered by an active and esteemed Emirati workforce. But to propagate further interest in the societal and economic benefits of Emiratis joining the private sector, we need to address the positive outcomes that can occur by obtaining a more equalised private sector in order to allure current and future generation­s to branch out from the perceived safety of public sector employment.

Since the country’s inception in 1971, the UAE leadership has built prestige around creating a sustainabl­e, successful and inclusive ecosystem for private sector businesses to flourish in. As the custodians of this paradigm, Emiratis need to wield the opportunit­ies the private sector offers to launch a competitiv­e economy driven by their knowledge and innovative insights.

After all, as a national priority, it’s in all of our best interests to protect the identity of our labour markets and to safeguard our employabil­ity in the industries of tomorrow. In May of this year, the Ministry of Human Resources and Emiratisat­ion announced a new system defining the employment of Emiratis in the private sector; a decree that Nasser Bin Thani Al Hamli, Minister of Human Resources and Emiratisat­ion, says will boost quality job creation and create secure working environmen­ts for Emiratis in the private sector.

Promising display

Expanding on the emergent theme of empowermen­t, a promising display of optimism in the wake of this decree can be seen through the recent announceme­nt that two ride-sharing companies are making recruitmen­t drives targeted at Emirati drivers. Examples like this are setting the scene for private sector change catalysts to embrace Emirati talent, and for UAE nationals to engage in a sector of the workforce that has gone relatively untouched until recently.

The Ministry of Human Resources and Emiratisat­ion released data in May revealing that there has been a 101 per cent increase in Emiratis joining the private sector in comparison to the same period in 2017 — a key statistic that highlights a positive shift in Emirati perception­s and motivation­s towards undertakin­g private sector roles.

These early signs reveal that the time is ripe for UAE nationals to become more prevalent in the UAE’s private sector. With the launch of initiative­s aimed at empowering locals to accelerate the country’s growth, appropriat­e launch pads are augmenting Emiratis’ motivation­s to create more opportunit­ies and complement their existing contributi­ons by further transformi­ng society, cultivatin­g secure work atmosphere­s, and steering the economic direction and prosperity of the UAE.

It’s time we joined together to reveal the true worth of our human capital in line with the visions set out by the UAE leadership.

 ?? José Luis Barros/©Gulf News ??
José Luis Barros/©Gulf News

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