‘Love Yourself’ gets Grammy nod
Popular group BTS earned a nomination in the Best Recording Package category
South Korean group BTS will end the year with another milestone — a Grammy nomination. Their album Love Yourself: Tear is in the running for the Best Recording Package award, a category that celebrates an album’s visuals.
The album’s art director HuskyFox is revealed to be nominated for the award. The chart-topping record, which debuted at No 1 on the US Billboard 200 chart, is nominated alongside St Vincent’s Masseduction, The Chairman’s The Offering, Mitski’s Be the Cowboy and Foxhole’s Well Kept Thing.
The nod marks them as the first KPop act to receive the distinction. Following the news, the Seoul-based branding company’s website crashed due to traffic but that didn’t stop BTS fans from congratulating the creative team online.
The packaging of Korean pop albums is visually appealing and BTS’s Love Yourself album series is among those that stands out. Although the act did not grab a musical nomination at the 61st Grammy Awards, the honour is an acknowledgement of K-Pop and its growing appetite worldwide.
BTS has had a massive year having collaborated with artists such as Steve Aoki, Andrew Taggart and Nicki Minaj.
They also performed at the American Music Awards on October 10.