Breitling opens new retail store in Dubai

Event also saw the launch of the new Premier Collection, with five models

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Swiss luxury watchmaker Breitling has opened its new retail concept in The Dubai Mall. Breitling’s brand new ‘Premier Collection’ of timepieces was unveiled in the Middle East for the first time at the event.

Located in the mall’s Fashion Avenue, the new boutique is Breitling’s latest retail space to feature the brand’s new ‘urban contemporary’ concept.

Breitling CEO Georges Kern ■ was joined by Mohammad Abdulmagied, chief commercial officer of Ahmed Seddiqi & Sons at an official opening ceremony on Wednesday. The opening ceremony also saw the launch of the recently announced ‘Premier Collection’, with five new models.

Shaikh Mansour visited the pavilion of the LuLu Group, SIAL ME’s retail partner and was briefed about the various initiatives by Yousuf Ali M.A.

The boutique at Fashion Avenue, The Dubai Mall.