5 key elements in new Dubai business manual
DOCUMENT AIMS TO ENSURE TRADE TRANSPARENCY
The Commercial Compliance & Consumer Protection (CCCP) sector in Dubai Economy recently issued the Commercial Compliance Manual as part of its efforts to ensure best practices and competitiveness across business activity in the emirate.
The manual highlights five key elements that merchants must adhere to in order to maintain transparency in dealing with consumers as well as the authorities concerned.
Five elements
The five elements of doing business listed in the manual include consumer care, storefront, shop’s activity, location of the facility, and the Dubai Economy inspections.
The five elements identified are part of a set of touchpoints listed in the manual to enhance ease of business and protect the rights of merchants as well as their consumers.
“The Commercial Compliance Manual includes the most prominent elements and conditions that merchants must be aware of and uphold. Merchants should also commit to co-operating with the competent inspection and control teams to ensure the success of the system,” said Abdul Aziz Al Tannak, Director of Commercial Control in CCCP.
All merchants should focus on fostering a culture of flexibility in dealing with consumers to help improve their shopping experience in Dubai, remembering that communication is key to customer loyalty.
Merchants should also avoid disturbing pedestrians by marketing their services and products outside their stores and must ensure that the store’s policy regarding purchases and exchange, among others, does not conflict with consumer protection laws and is displayed at the cashier desk or at a prominent place in the store. The invoice prices should be aligned with those displayed on the shelves. The storefront is prominently mentioned in the manual as the first thing that attracts the attention of a consumer. The manual emphasises the importance of proper storefront signage, with the store name correctly mentioned, including in Arabic language, among other things.