The Rock is smashing the Instagram rich list

Dollar, dollar bills y’all. That’s what the new Instagram 2020 Rich List is all about with Dwayne ‘The Rock’ Johnson smashing his way up the ranks to perch himself on the number one spot with 187 million followers and commanding a cool $1 million (Dh3.67 million) and some short change per post.

According to the recently released figures by social media marketing firm Hopper HQ, the Hobbs and Shaw star toppled former self-made billionaire Kylie Jenner from the top spot and with only 182m Instagram followers in comparison, with $986,000 per post.

The UK-based company Hopper HQ has been publishing its Instagram rich list since 2017. According to The BBC, the rankings and cost per post were arrived at after speaking with so-called social media influencers themselves, along with brands and marketing companies, and using publicly available pricing information to estimate how much each account could charge.

Coming in at number three is footballer Cristiano Ronaldo, who may command a higher following with 224.8m fans on Instagram, but his posts are valued at $889,000.

Newly minted billionaire Kim Kardashian West comes in at number five, who can charge $858,000 per post to influence her 175m followers on Instagram.

Rounding up the top five is singer Ariana Grande, who has become an influential voice to Americans in wake of the George Floyd protests and the Black Lives Matter movement, with each post of hers valued at $853,000 with 191m followers.