RTA’s social initiatives helped 2.1m people last year
Beneficiaries ranged from RTA employees to UAE residents and international charities
Dubai’s Roads and Transport Authority ( RTA) reached out to 2,152,214 people through its corporate social responsibility ( CSR) initiatives last year.
Rowdah Al Mehrizi, Director of Marketing and Corporate Communications, said this incuded the distribution of 10,000 masks to the Dubai Health Authority.
Home learning
Around 200 students benefited from the Home Education Environment initiative with RTA providing desks, seats and shelves for school books as well as writing boards, sports equipment, drawing tools and educative posters as part of efforts to emulate the school environment in the home- learning process.
According to Al Mehrizi, the RTA donated Dh6 million to Dr Magdi Yaqoob Hospital as part of the Hope Makers celebrations in February last year. The new facility will treat thousands of cardio patients from Egypt and neighbouring countries. “The RTA’s extensive support also covered cultural and knowledge activities through supporting Emirates Airline Festival of Literature by ferrying guests and visitors to the Festival,” Al Mehrizi said. About 3,500 participants benefited from this initiative.
‘ Read with RTA’ app
It also supported ‘ Read with RTA’ app by providing 600 online audiobooks and articles to promote the culture of reading among public transport riders, who just need to scan QR codes in their transit means.
Free driving licences
RTA also assisted in the field of licensing by granting free driving licences to 25 unprivileged persons, in conjunction with the Emirates Driving Institute and with support from Bait Al Khair Society, which had nominated the beneficiaries, Al Mehrizi said.