RTA unveils campaign to recognise taxi drivers

In an endearing effort to honour the person behind the wheel, Dubai’s Roads and Transport Authority (RTA) has launched a campaign called #WhosYourCabbie and changed the name on top of some taxis to show the driver’s name.

Instead of the word ‘taxi’ on top of the car, the signage has been changed to names like Walid, Samir, Asif, Ahmed, Kumar, Salim, Joe, Iqbal, Afzal, George, Afzal, Adil, Shameer, Zaman or whoever is driving the cab.

“To the heroes who are with us in every journey, the heroes who kept #Dubai moving in the toughest times, and the heroes who add life to our streets every day; we’re proud of you, we know you, and we appreciate all that you do #WhosYourCabbie,” the RTA tweeted.

In a two-minute video, RTA notes that cabbies are called ‘Sir, boss, mister, hello, or the eponymous term ‘taxi’. RTA says: “Think about the people you meet every day, you always end up asking their names.”

With this campaign, passengers will finally know who is driving them around.