New food distribution drive eyes Guinness World Record

Campaign seeks to distribute 50,000 meals in five hours

The UAE Food Bank yesterday announced a campaign to distribute 50,000 meals and food parcels to underprivileged individuals and families during Ramadan.

The campaign will attempt to break a Guinness World Record by distributing 50,000 meals in five hours.

The campaign was launched under the directives of Shaikha Hind Bint Maktoum Bin Juma Al Maktoum, wife of His Highness Shaikh Mohammad Bin Rashid Al Maktoum, VicePresident and Prime Minister of the UAE and Ruler of Dubai, and Chairperson of the Board of Trustees of UAE Food Bank.

Order through app

The campaign, which seeks to distribute surplus food to those in need, is being implemented in collaboration with Dubai Municipality, the Department of Islamic Affairs and Charitable Activities Department in Dubai (IACAD) and a food app-based service called ‘Nefsy’, which provides individuals an opportunity to share meals with others in need upon ordering through the app. The meals donated through Nefsy will be distributed to beneficiaries in cooperation with accredited charities in the UAE and through the Food Bank

Team work

The UAE Food Bank will distribute ready meals and parcels containing essential food items through a number of initiatives run in cooperation with several public and private organisations. Dubai Municipality will support the Food Bank’s operations by overseeing the collection and storage of food across its network of fridges in different locations in the UAE, in accordance with the highest standards of health and safety. The meal distributions will be implemented in cooperation with IACAD, volunteers and a team from the UAE Food Bank.