UAE’s global food campaign achieves target in just 10 days
Direct bank transfers to campaign account amounted to Dh40m
The UAE’s 100 Million Meals campaign yesterday reached its target in just 10 days since its launch on April, raising Dh100 million from 185,000 donors.
The Mohammad Bin Rashid Al Maktoum Global Initiatives (MBRGI), which organised the campaign, announced that donations continue to pour into the region’s largest food drive aimed at providing meals to disadvantaged individuals and families across 30 countries in the Middle East, Africa, Asia, Europe and South America, this Ramadan.
Mohammad Al Gergawi, Minister of Cabinet Affairs and Secretary-General of MBRGI, said: “The campaign’s success reflects the inherent humanitarian values that run deep through the UAE society.”
Food parcels are distributed in collaboration with 12 food banks, World Food Programme, Mohammad Bin Rashid Al Maktoum Humanitarian and Charity Establishment (MBRCH), and humanitarian organisations in beneficiary countries.
Online and SMS donations reached Dh11 million, while direct bank transfers to the campaign’s account amounted to Dh40 million. MBRCH and Dar Al Ber Society topped the list, each donating Dh20 million.
The campaign’s target is to provide basic food items, sufficient to prepare up to 100 million meals. Every Dh1 donated helps provide one meal.
The UAE’s massive ‘100 Million Meals’ campaign has reached its target of raising Dh100 millions from 185,000 donors in just 10 days after it was announced on April 11, the Mohammad Bin Rashid Al Maktoum Global Initiatives (MBRGI) announced yesterday.
MBRGI added that donations continue to pour into the region’s largest food drive aimed at providing timely support to disadvantaged individuals and families across 30 countries in the Middle East, Africa, Asia, Europe and South America this Ramadan.
The campaign’s target is to provide basic food items, sufficient to prepare up to 100 million meals. Every Dh1 donated will help provide one meal for beneficiaries in targeted countries including Sudan, Lebanon, Jordan, Pakistan, Angola, Uganda, Sierra Leone, Ghana, Tanzania, Senegal, Egypt, India, Pakistan, Bangladesh, and Palestine.
Food parcels are distributed in collaboration with 12 food banks, the UN World Food Programme (WFP), the Mohammad Bin Rashid Al Maktoum Humanitarian and Charity Establishment (MBRCH), and various humanitarian organisations in beneficiary countries.
“Food relief packages empower vulnerable communities to prepare their own meals throughout the holy month of Ramadan,” the MBRGI said in a statement.
The campaign’s success to raise donations to provide 100 million meals within 10 days reflects the inherent humanitarian values that run deep through the UAE society.”
Mohammad Al Gergawi | Minister of Cabinet Affairs and Secretary-General of MBRGI
Humanitarian values
The ‘100 Million Meals’ is an expansion of the UAE-wide ‘10 Million Meals’ campaign last year. Mohammad Al Gergawi, Minister of Cabinet Affairs and Secretary-General of MBRGI, said: “The campaign’s success to raise donations to provide 100 million meals within 10 days reflects the inherent humanitarian values that run deep through the UAE society. Through its principles of giving, compassion and cooperation, the UAE is always ready to aid those in need around the world.” He noted donors have created a safety net to provide aid, relief and food support to the most impoverished groups in the targeted countries.
Generous contributions
According to MBRGI, in just 10 days, cash donations have flowed in from 185,000 companies and individuals, raising Dh100 million. “Online and SMS donations have reached Dh11 million, while direct bank transfers to the campaign’s account amounted to Dh40 million. The MBRCH and Dar Al Ber Society topped the list, each with Dh20 million donation.”