Amid gloom, millennials and Gen Z find hope in emojis
Emojis were used most by those aged between 18-25 years
More than 80 per cent of millennials and Gen Z in India have found hope in Covid-19 vaccination by using emojis as a medium to express themselves.
While the joining hands emojis emerged as the most used conversations during conversations related to vaccination among those aged between 18-25 and 25+ years. The emoji with laughing tears continues to enjoy the top position, a report by AI innovation start-up Bobble AI revealed on World Emoji Day, which was celebrated yesterday.
The report is based upon privacy-compliant data sourced from more than 64 million devices (without any personally identifiable information) across India in the last one-year period.
The ‘Emoji with Laughing Tears’ has topped the chart since the last three years with over 10 million people using it on a daily basis. It emerged as the most preferred emoji in the age group of 18-25 years.
Most preferred emojis
The ‘Emoji with Laughing Tears’ has topped the chart since the last three years with over 10 million people using it on a daily basis. It emerged as the most preferred emoji in the age group of 18-25 years.
“With people working remotely, there has been a significant rise in online chatting and with that comes the rise in sharing suitable emojis to depict the emotion most effectively,” said Ankit Prasad, CoFounder and CEO, Bobble AI.
“Quite clearly, varied aspects related to the pandemic and cancellation of IPL season has dominated the minds of Millennials and Gen Z in the last one-year period,” he added.
The growing use of emojis among millennials and Gen Z is in line with Bobble AI’s recently released study, conducted by Nielsen that analysed how this target audience is increasingly conversing in the viral language of visuals. The study pointed out that 83 per cent of people think that using emojis, stickers and Gifs while chatting are a better way to express themselves. “Smartphones have greatly changed the way we communicate. Since body language and verbal tone does not get translated in our text messages or e-mails, the alternate ways to convey nuanced meaning is fast becoming extremely popular,” said Prasad.