Gulf News

Apple to hold Sept. 14 event for new devices

- (Bloomberg)

Apple Inc. has set the date for its biggest product launch of the year: Sept. 14. That’s when the company is set to unveil its latest line of iPhones and other products ahead of a critical holiday season.

The company announced the event on its websites and in invitation­s to media, but like every Apple launch since 2020, this one will be streamed online due to the Covid-19 pandemic. The company said the event, which features the tag line “California Streaming,” will take place at 10am. Pacific time next Tuesday.

The Cupertino, California-based technology giant has been readying four new iPhones, as well as Apple Watches with larger screens. Apple has also been working on revamped entry-level AirPods earbuds and new MacBook Pros. Last year, Apple held three events across two months.

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