CHANGE MODE
Eros is going through a transformation of its own. Next month, it will announce a major overhaul of its branding. On online and offline, out goes the ‘Eros Digital Home’ and in its place will be the succinct ‘eros.ae’. The store network has been shrunk from 30 stores to “15-16”, with average store sizes of 3,000-5,000 square feet. Online makes up 20-25 per cent of Eros’ turnover, and the “objective” is to get past 30 per cent in three years.
“We will not be opening in every new mall — that’s for certain,” said Babani. “On online, we will be getting more aggressive from October. We need to be — there was a need to realign many things. I think we have done that, and our customers will realise it soon.”