UAE designers pay tribute to Emirati craft
10 women reveal fashion, jewellery labels on digital platform
Ten Emirati designers recently revealed their fashion and jewellery collections, incorporating Emirati crafts, on a new global digital portal called ‘Elevenish’.
From day wear pieces to feminine silhouettes, the new collections pay tribute to or incorporate the Emirati crafts of Talli produced by the artisans of the Bidwa Social Development Programme.
The collections were launched on Elevenish, a newly-established online community and e-commerce platform for emerging designers.
New cohort
The development marked the third cohort of 10 Emirati designers trained under ‘Azyame’, the flagship fashion entrepreneurship programme by Irthi Contemporary Craft Council (Irthi), an affiliate of NAMA Women Advancement Establishment (NAMA), in partnership with London College of Fashion.
The 10 designers include Maitha Hamdan, founder of ‘Decencia’; Aysha Salem, founder of AS Fashion House,; Shoug Fardan, founder of eponymous art-inspired brand ‘SHOUG’; and Fatma Alawi, founder of ‘Mzyan’.