Apple launches iPhone 13 with camera, chip, screen upgrades
Apple is counting on the new launches to fuel growth this holiday season
Apple Inc. unveiled a new line of iPhones at a wideranging product event Tuesday, looking to entice consumers with improvements to the camera and processor in lieu of major design changes.
The new models — iPhone 13, iPhone 13 mini, iPhone 13 Pro and iPhone 13 Pro Max — were introduced at a media event dubbed California Streaming. They look similar to the iPhone 12, but include a smaller display cut-out at the top of the screen, faster chips and upgraded camera systems.
Banking on new products
Apple is counting on the new phone and a slew of other upgraded devices — including bigger watches and speedier iPads — to fuel growth this holiday season. This year Apple also has the benefit of a 5G upgrade cycle helping spur consumers to get new phones. AT&T Inc. and other carriers unveiled new discounts Tuesday aimed at customers who want to trade up.
The iPhone, the company’s flagship product, generated $137.8 billion (Dh506b) for Apple last year, about half of its revenue. It also helps fuel sales of services, accessories and other products, like the Apple Watch.
Apple shares declined as much as 1.8 per cent after the event — a reaction that’s not unusual for the tech giant. Investors often bid up the stock in anticipation of new products and features, and then pull back when they’re unveiled. But a more muted iPhone upgrade — and a vague release date for the Apple Watch, which has suffered production snags — also may have weighed on the shares.