Jumeirah Group is serving up 13 concepts

The Dubai Government owned hotel group Jumeirah is thinking big on what to serve up for its F&B offerings. The plan is to open as many as 13 new or reimagined restaurant concepts in the next three months. “Dining [will be] one of the top pillars of the company,” said Rajesh Jhingon, regional Vice-President at Jumeirah. “Once the leadership embraces that, the rest comes easily.

“The next most important thing was sourcing the talent. Food and beverage isn’t gimmicky for us — we are very much a foodie company.”

And serious, they are. The company is transforming its coastline into a culinary hotspot since the enhanced dining experiences will cater to all tastes and occasions. New venues include a Bar Buci, a Parisian jazz bar in Jumeriah Al Qasr; a farm-to-table BBQ popup by pitmaster Hatem Mattar at Souk Madinat Jumeirah; as well as a luxe cocktail bar and brasserie and grill called Bastion, in Jumeirah Beach Hotel.

“Our portfolio of culinary experiences is all set to launch around Expo 2020 when the world’s spotlight is firmly on Dubai,” said Jose Silva, CEO of Jumeirah Group.