DIGITAL TRANSFORMATION IN THE REGION
Finesse began its journey a decade ago – firmly guided by its vision to positively impact the lives of people around us through technology innovations. Starting as a system integrator for technology solutions, Finesse has now grown to be the leader at supporting 350+ enterprises across the globe on their digital transformation journeys.
Digital transformation, in brief, is the integration of digital technology into all areas of a business – in order to meet the evolving market and customer needs through technology. Starting on a digital transformation journey is no easy feat for any organisation. It is a cultural change that would require organisations as a whole to continuously challenge the status quo, and make changes to the ways they work. Today’s organisations are at different places on their digital transformation journeys. The Covid-19 pandemic has brought about a new urgency to meeting digital transformation goals. Overnight, digital transformation goals which were earlier good-to-haves became must-haves for organizations, and forced many organisations to speed up transformation.
For a decade, more so over the past few years – Finesse has been a strong proponent of the benefits digital transformation would bring to organisations. During the Covid-19 pandemic, however, use of digital technology became an issue of survival for organisations. Market conditions and consumer behaviors fluctuated widely, and those organisations that were invested in digital transformation were able to navigate quickly and effectively to successful outcomes. Those which did not, have had to struggle or have closed down already – such is the power of digital tools in the modern world.
Digital transformation is often considered synonymous with moving to the cloud. But it is not – digital transformation includes use of multiple digital solutions to solve customer problems. Finesse has partnered with its clients in solving significant problems in their respective industries through use of intelligent technology solutions, such as AI chatbots, Robotic Process Automation (RPA), Intelligent Process Automation (IPA), Blockchain, Business Intelligence (BI) and Analytics,
Customer Relationship Management (CRM), and the Internet of Things (IoT), among others.
While churning out successful digital transformation outcomes for its clients, Finesse is also adept at identifying trends in the wider industry. The Covid-19 pandemic for instance, changed the what and the how of the digital transformation journey of many organisations, and Finesse has played a significant role to help its clients restrategise the best way they should be moving forward.
Digital transformation is a journey – not a destination. The focus of digital transformation has to be on transformation – transformation of the status quo within your organisation to leverage technology to make operations and processes streamlined and uniform, thus benefitting
the organisation, the customer and the community as a whole.
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