Huawei eyes market expansion
Chinese tech giant sets sights on its fast-expanding consumer category
The Huawei universe is being expanded — or more precisely, being updated. The smartwatch and audio devices are there and, recently, topped up with the latest MateBook release.
Keith Li, Country Manager for the UAE at Huawei Consumer Business Group, is ready for more. And he’s got a plan.
■ Gulf News: How realistic can the Huawei brand expect its other consumer products to start pitching in?
Keith Li: This year, we announced the ‘Super Device Experience’, which provides a common language for different kinds of devices to connect and collaborate, providing users with a more convenient, smooth and secure experience.
The Super Device experience is our main focus for now. The importance of feature-packed smart devices is only likely to grow.
■ Would Huawei consider adding more stand-alone stores in the UAE for its growing consumer range?
We understand that new trends in shopping place the customer experience as the focal point. And digitalisation becomes an important step during this transition for retail enterprises. We are confident our new-retail model will enhance customer experience.
In 2018, we opened our flagship store’ in The Dubai Mall, which was fully equipped and dedicated to offer customers a complete experience.