LOWER PRICED HANDSETS LIKELY TO REWIRE 5G DEMAND
DU HAS NATIONWIDE COVERAGE AND FASTEST 5G NETWORK
Sure, the iPhone 13s and Samsung’s pricier models come with 5G capabilities — but where are the brands and models that can offer the same but come priced under Dh1,000 for a handset?
Karim Benkirane, Chief Commercial Officer at the Dubaiheadquartered telco du wants to see more of those handsets around for 5G subscriber numbers to shoot up in the UAE (and elsewhere). “Currently, the 5G network roll-out is taking place more aggressively than the usage,” he said. “But when the market sees more mid-priced and lower-end handsets, that’s when the numbers start rising — immediately.”
Currently, some of the handsets that do provide quite a deep 5G experience would come to Dh2,000 and more. In du’s latest financials, mobile handset sales and showed some good numbers, with Benkirane confirming many of the devices sold were 5G-enabled.
As of now, the du 5G network is accessible to 90 per cent of the population. Last week, du confirmed that it now has the “fastest 5G network” in the country.
“That’s also a demonstration of our network’s population coverage, with 97 per cent of Dubai covered and 96 per cent in Abu Dhabi. There’s definitely high appetite for more 5G.”
Fibre spread
Simultaneously, du is getting together its fibre-based capabilities to create more futureready infrastructure. “Rolling out more fibre is one way to gain more market share,” Benkirane said. “We had limited direct fibre networks of our own in the past, and we will are working expanding our zones. Yes, it takes time to put these networks in place — but the results will be worth the effort.” (For those areas where du doesn’t have fibre, du will rely on its relatively new home-wireless solutions.)
Its latest financials, released early on Tuesday, show that du has turned around its mobile business, which reported a move into positive after three straight quarterly declines. Handset sales doubled, especially of higher margin ones. Revenues too were on the march.
“In the third quarter, there were a few drivers leading the growth, and we had a good September when postpaid subscriptions made solid gains,” the official said. “Much of this had to do with the return to Dubai trends we were seeing at the time. Plus
of course, the sentiment of going back to normal.
Subscriber base
“Within our existing (prepaid) subscriber base, we brought in new plans to raise the customer experience. What we could offer is a digital layer to every customer interaction that was earlier done at our physical locations.
“Whatever could be added as a digital service, we made that happen. There was no need to go to any location, get into queues, none of that. The idea will be to digitise as much as we can even going forward.”