Alia the producer?
Actress, who stars in ‘Gangubai Kathiawadi’, wants to promote new talent in her films
Alia Bhatt, who is busy promoting her upcoming film Gangubai Kathiawadi’ is eager to develop her brand as a not just an actress, but a successful producer in Bollywood.
Bhatt, 28, who launched her production house Eternal Sunshine in 2021, will roll out the first film this year under the banner titled Darlings, which is being co-produced by Shah Rukh Khan’s Red Chillies Entertainment.
Yet, while actresses her age are busy snapping up plum projects, Bhatt has carved out a slightly different plan for herself over the next decade. “If I am being a producer, I am getting a percentage on the profit, it’s a great thing for me,” Bhatt told Film Companion in a recent interview. “For me, it’s not about the money, it’s actually about if I reached a certain point (after 10 years in the industry) where I think I am in a good position to support new talent. It’s not only about fuelling my engine, I can now use the fuel and fuel other engines as well. At the end of the day, we all are contributing to cinema.”
And Bhatt isn’t just about producing films that feature her in the lead. “Why can’t I be one of those people who is part of a creative production process? Putting a project together creatively, holding the director’s or writer’s hand, may be not always starring in the film; that’s something that I want to do. If you ask me my next 10 year plan, it’s building my production house,” she added.