Demand for Taylor Swift tour crashes website

Millions of Taylor Swift fans swarmed Live Nation Entertainment Inc’s Ticketmaster website on Tuesday seeking seats for her first tour in five years, causing periodic outages and long online waits that often ended in disappointment. The ticket-selling site told fans on Tuesday morning, via a statement on Twitter, that it was experiencing “intermittent issues” that the company was “urgently” working to resolve. Later, Ticketmaster tweeted that there had been “historically unprecedented demand” for Swift’s The Eras Tour, her first since 2018, from millions of people. Ticket sales for West Coast shows were delayed by three hours.

Fans reported waiting in online queues for up to eight hours, and many finding they were too late to purchase tickets, which cost between $49 and $449 each.

Other Swifties, the nickname for Swift’s fans, said they were repeatedly dropped from queues and turned their ire toward Ticketmaster. Some said they took a day off work and felt the process should have gone more smoothly. —