BEATING THE PRICING CHALLENGE

Pricing has always been a challenge, especially in India, says Vinod Kannan of Vistara Airlines.

“Earlier this year, oil prices were at $130, and we had no choice but to pass on some of that cost to the consumer. End of the day, fares and pricing remain a function of supply and demand.”

However, since passenger load factors have improved and people are gravitating towards known airlines, the entire service is focused on customer service experience, said Kannan.

“Our market share has grown despite Covid-related issues. Moreover, the strengthening of the dollar vis-a-vis the rupee has been a big challenge for all airlines operating in India.”.