VIEWING AREAS

Many overseas visitors are choosing to watch the games in various viewing areas in the UAE. “We have also received inquiries from the European and South American guests who are interested in staying to view the matches at the hotel itself, which we are showcasing on our Lo+Cale outdoor terrace,” said Tamara.

The World Cup, which falls during the peak travel season for inbound tourists, will boost the tourism and hospitality sectors.

“Depending on the geographical area, the requests and guest profiles differentiate,” said Tamara. “We see more individual and double occupancy bookings from the UK and Israel. We also see many more family bookings from Saudi Arabia.”