Emirates gives full-on VR experience of its First, Business class with new store
Pilot ‘Emirates World’ in Dubai offers life-size product discoveries
Aviation buffs can check out the First, Business and Premium Economy class features offered by Emirates can be felt in VR/AR mode before booking their tickets. This comes courtesy of the first ’Emirates World’ retail store.
Dubai’s flagship airline opened the store and its experiences at the Jumeirah Town Centre. Customers can shop for all their travel needs in a lounge-like environment at the airline’s redesigned 3,000-square-foot retail store.
Emirates World was inaugurated by Shaikh Ahmad Bin Saeed Al Maktoum, Chairman and Chief Executive of Emirates Airlines and Group. Tim Clark, President of Emirates airline, and several senior executives were in attendance.
Adnan Kazim, Emirates’ Chief Commercial Officer, said, “The opening of this latest concept store is an expression of our retail vision for the future and marks the first of several stores we’ll be opening in the coming years across our network.”
Retail strategy
“Our functional space will also allow customers to discover our products like Premium Economy seats, in addition to a host of other experiences,” said Kazim. Customers can also enjoy the airline’s onboard cabins with VR offering life-size experiences as they immerse themselves in their surroundings.
The new store is also part of the company’s larger retail strategy to make the store experience more convenient, engaging and personal. The airline company said it plans to roll out the Emirates World stores concept across the network over the next three years. The retail store experience models will fall into three categories: the full-fledged Emirates World concept, the Travel Store model, and Travel Kiosks.
Expert advice
Consultants will be on hand at Emirates World to provide expert advice for customers’ end-to-end travel needs without taking multiple tokens, said the airline. Team sizes have also been doubled at the Emirates World Store to ensure fastmoving queries and shorter wait times.
Customers can also browse through a curated selection of Emirates Official Store merchandise and travel accessories. Several travel and tourism industry experts will also come together for workshops, talks and other interactive sessions.