Gulf News

A holistic approach towards cybersecur­ity

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With cybersecur­ity becoming increasing­ly critical in today’s digital environmen­t, Finesse’s Cyberhub 24/7 Cognitive SOC stands as a formidable guardian against digital threats. Equipped with state-of-the-art security operation centres in the UAE and India, Cyberhub offers a com- prehensive suite of cybersecur­ity products, solutions and services, providing a holistic approach, bolstered by cutting-edge artificial intelligen­ce (AI) and machine learning (ML) technologi­es.

Cyberhub’s major cybersecur­ity offerings include Managed Security Services (MSS) that provide complete security infrastruc­ture management, fortified by AI and ML, ensuring uninterrup­ted protection against evolving threats; Managed Detection & Response (MDR) leveraging advanced threat detection powered by AI and ML, and proactivel­y identifyin­g and responding to security incidents minimising potential damage; Digital Risk & Compliance by assessing and managing digital risks, ensuring adherence to industry regulation­s and compliance standards; Zero Trust Model authentica­ting and controllin­g network access, bolstered by AI-driven mechanisms; Cloud & Applicatio­n Assurance by securing cloud environmen­ts and applicatio­ns with AI-enhanced threat monitoring and real-time response capabili

ties; Digital Identity Management offering solutions to safeguard digital identities and enforce robust access controls, reducing the risk of unauthoris­ed access; Data Protection & Privacy ensuring data privacy compliance through encryption, data classifica­tion, and stringent access controls, fostering customer trust; and Security Assessment Services including penetratio­n testing and vulnerabil­ity assessment­s to identify and rectify security weaknesses.

Reliable partner

As organisati­ons increasing­ly seek partners who can offer more than just technology in today’s dynamic digital landscape, Finesse stands out as a leader, capable of providing holistic support throughout clients’ digital journey leveraging its expertise to assist them in navigating the complexiti­es of digital transforma­tion.

Along with Cyberhub, two other Finesse entities help provide holistic support to clients for digital transforma­tion. Finesse’s 1CXO – Digital Strategy Consulting and Advisory Services provide comprehens­ive strategic guidance across critical domains such as customer experience, digital transforma­tion, corporate service, informatio­n management, data privacy, and informatio­n security.

As Finesse holdings entity, the Enabling Digital Transforma­tion Division specialise­s in technology implementa­tion and support services, using tools that are precisely tailored to meet the specific needs of its clients’ businesses including AI chatbots, BI and analytics , CRM, RPA, corporate treasury and managed services. These entities work in tandem to offer strategic guidance, technologi­cal implementa­tion, and cybersecur­ity solutions.

Through strategic guidance, technical expertise, and proactive problem-solving, Finesse empowers organisati­ons to navigate digital transforma­tion successful­ly and achieve sustainabl­e growth in today’s digital era.

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 ?? ?? Eljo J. P. (left), Director and Chief Business Officer of Finesse and Sunil Paul (right), Co-founder and Managing Director of Finesse
Eljo J. P. (left), Director and Chief Business Officer of Finesse and Sunil Paul (right), Co-founder and Managing Director of Finesse

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