The An­niver­sary

In cel­e­bra­tion of the brand’s 20th an­niver­sary, Maje’s S/S18 cam­paign re-vis­its founder Ju­dith Mil­grom’s Moroc­can child­hood. We find out more...

Harper's Bazaar (Arabia) - - The Highlights -

Harper’s Bazaar: What was it like grow­ing up in Morocco?

Ju­dith Mil­grom: I have such fond mem­o­ries grow­ing up in Morocco! I vividly re­mem­ber the light, the bright colours, na­ture and es­pe­cially bougainvil­lea. Life was so sweet in Morocco. HB: Tell us what the fash­ion was like there? JM: When I was grow­ing up there wasn’t re­ally fash­ion. There were only a few shops around but in my fam­ily, we weren’t shop­ping for fash­ion, we gen­er­ally bought fab­rics that my mother and grand­mother would sew. At that time, crafts­man­ship was ev­ery­where and I re­mem­ber my grand­mother chang­ing pat­terns and colours of fab­rics each sea­son so she could make two dif­fer­ent dresses her­self, one for the day­time and another for cock­tails and evenings.

HB: What do you miss about it?

JM: I miss the blue sky, the light, the mix of colours and above all the warm at­mos­phere. I lived my best years in Morocco... The years of a com­pletely care­free at­ti­tude.

HB: How did Morocco in­spire this col­lec­tion?

JM: Morocco is very of­ten a source of in­spi­ra­tion for me, es­pe­cially in the choice and mix­ing bold colours and prints.

HB: How will the col­lec­tion res­onate with your Mid­dle East cus­tomers? JM: I hope that they will have fun with it and that they will ap­pre­ci­ate its fem­i­nin­ity and moder­nity.

HB: Do you have a trea­sured piece in your wardrobe from Morocco? JM: I have trea­sured mem­o­ries of my fa­ther’s closet ac­tu­ally. He has al­ways been very ele­gant and I re­mem­ber wear­ing his shirts and even once I picked one of his black ties to wear. He was ac­tu­ally re­ally angry and told me that I was wear­ing a tie that’s meant for a funeral. I still have these with me…

HB: Which is your favourite piece from the col­lec­tion? JM: I like the shirt dresses that are easy to wear and suit var­i­ous oc­ca­sions. I al­ways try to of­fer ver­sa­tile styles for a wo­man who lives sev­eral lives in the same day.

HB: How has the brand evolved over the past 20 years?

JM: Maje has evolved sig­nif­i­cantly, how­ever it’s main­tained its val­ues, which are fem­i­nin­ity, moder­nity, ur­ban­ity and ver­sa­til­ity. In the end, Maje has evolved fol­low­ing the evo­lu­tion of women’s lives.

HB: How has the 20th an­niver­sary in­spired the cam­paign?

JM: We wanted to look to the fu­ture not the past and youth is the fu­ture, so we worked with three young pho­tog­ra­phers in their twen­ties, who each ex­pressed their in­di­vid­ual vi­sion for the brand and Maje wo­man in their own way. Each lo­ca­tion tells a story: Morocco is the past, my roots; Paris is the present where Maje was founded; and London tells the story of our fu­ture.

HB: What do you hope for the brand in the next 20 years?

JM: I hope to con­tinue to in­spire women and make them feel beau­ti­ful, strong and con­fi­dent in them­selves.

Ju­dith Mil­grom, founder of Maje

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