The Inspiration, The Event
Celebrating her 2018 high jewellery launch, Once Upon A Time, with a collection inspired by the fairy tale Arabian Nights, Valerie Messika talks to Bazaar about her love of the Middle East and what’s next for the brand.
HBA: Why did you choose the Middle East to be a part of the Once Upon A Time collection? VM: Since 2009, I have had a love affair with the Middle East. I wanted to pay tribute to the region in my high jewellery collection and to thank the women for loving and supporting the Messika Paris brand. This region has been a huge part of our journey. HBA: What inspired you to create the Arabian Nights collection? VM: I chose to reinterpret fairy tales, hence my collection name Once Upon a Time. I have created a high jewellery collection of 22 exceptional pieces, combining freedom of movement with visual magnificence, allure and the modernity of our era. Four fairy tale themes were my inspiration, with a special Middle East tribute, Arabian Nights. You can find six pieces influenced by stunning, intricate, and striking Middle Eastern designs. HBA: What type of women were the Persian Drops necklace and the Kashmir earrings designed for? VM: My inspiration came from the cunning heroine Shahrazad to create a series of pieces that are both playful and full of sensual desire. HBA: How is the Middle Eastern market different to others? VM: The Middle East clients are quite young (around 15 to 35 years old). Mostly, they are enthusiastic about Messika’s novelties, and especially limited edition. I create exclusive pieces for the Middle Eastern market, as clients are very excited by statement stones and unique jewellery pieces. HBA: What’s next for you in the region? VM: There are some very exciting plans for Messika in this region. We are planning on opening more boutiques in the Middle East and by the end of 2019 you will see stores in Bahrain and Kuwait.
Kasmir earrings,Messika ParisGigi Hadid, the face of the collection, tellsBazaar “My soul is influenced by my Middle Eastern background and inspiration from travel.They are pieces that I hope remind people to carry their positive energy and luck with them, and that brings outtheir free spirit”