The In­spi­ra­tion, The Event

Harper's Bazaar (Arabia) - - Contens -

Cel­e­brat­ing her 2018 high jew­ellery launch, Once Upon A Time, with a col­lec­tion in­spired by the fairy tale Ara­bian Nights, Va­lerie Mes­sika talks to Bazaar about her love of the Mid­dle East and what’s next for the brand.

HBA: Why did you choose the Mid­dle East to be a part of the Once Upon A Time col­lec­tion? VM: Since 2009, I have had a love af­fair with the Mid­dle East. I wanted to pay trib­ute to the re­gion in my high jew­ellery col­lec­tion and to thank the women for lov­ing and sup­port­ing the Mes­sika Paris brand. This re­gion has been a huge part of our jour­ney. HBA: What in­spired you to cre­ate the Ara­bian Nights col­lec­tion? VM: I chose to rein­ter­pret fairy tales, hence my col­lec­tion name Once Upon a Time. I have cre­ated a high jew­ellery col­lec­tion of 22 ex­cep­tional pieces, com­bin­ing free­dom of move­ment with vis­ual mag­nif­i­cence, al­lure and the modernity of our era. Four fairy tale themes were my in­spi­ra­tion, with a spe­cial Mid­dle East trib­ute, Ara­bian Nights. You can find six pieces in­flu­enced by stun­ning, in­tri­cate, and strik­ing Mid­dle Eastern de­signs. HBA: What type of women were the Per­sian Drops neck­lace and the Kash­mir ear­rings de­signed for? VM: My in­spi­ra­tion came from the cun­ning hero­ine Shahrazad to cre­ate a se­ries of pieces that are both play­ful and full of sen­sual de­sire. HBA: How is the Mid­dle Eastern mar­ket dif­fer­ent to oth­ers? VM: The Mid­dle East clients are quite young (around 15 to 35 years old). Mostly, they are en­thu­si­as­tic about Mes­sika’s nov­el­ties, and es­pe­cially lim­ited edi­tion. I cre­ate ex­clu­sive pieces for the Mid­dle Eastern mar­ket, as clients are very ex­cited by state­ment stones and unique jew­ellery pieces. HBA: What’s next for you in the re­gion? VM: There are some very ex­cit­ing plans for Mes­sika in this re­gion. We are plan­ning on open­ing more bou­tiques in the Mid­dle East and by the end of 2019 you will see stores in Bahrain and Kuwait.

Kas­mir ear­rings,Mes­sika ParisGigi Ha­did, the face of the col­lec­tion, tellsBazaar “My soul is in­flu­enced by my Mid­dle Eastern back­ground and in­spi­ra­tion from travel.They are pieces that I hope re­mind peo­ple to carry their pos­i­tive en­ergy and luck with them, and that brings outtheir free spirit”

Va­lerie Mes­sika

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