ADAM BROWN tells us how he made a splash in the swimwear scene with his Or­lebar Brown shorts worn by the likes of 007 DANIEL CRAIG, ED­DIE RED­MAYNE and HUGH JACK­MAN

On sil­ver-screen swimear, cool col­lab­o­ra­tions and For­mula One fash­ion

Hello! Middle East - - THIS WEEK -

He is the Bri­tish pur­veyor of high-end pool wear, Or­lebar Brown, yet de­spite an in­cred­i­ble A-list fol­low­ing that in­cludes Hol­ly­wood heavy­weights Hugh Jack­man and Ryan Reynolds, mod­els David Gandy and Jo­hannes Huebl and Por­tuguese foot­balling sen­sa­tion Cris­tiano Ron­aldo, for­mer pho­tog­ra­pher Adam is very hum­ble claim­ing that ac­tu­ally he “gets ex­cited about any­one wear­ing a pair of Or­lebar Brown shorts”.

We dive into a chat with the man be­hind the swimwear brand who re­veals why Dubai is the per­fect place for his biggest store, dis­cusses the per­fect part­ner­ship he has ce­mented with For­mula One and ex­plains how it felt to see a pair of Or­lebar Browns on none other than 007 him­self, Daniel Craig, who donned them for the block­buster Sky­fall.

Be­fore you launched Or­lebar Brown, you weren’t in the fash­ion in­dus­try. What was the trig­ger in mak­ing such a dras­tic ca­reer change?

I was def­i­nitely on the look­out for some­thing to do. I was 40 years old and work­ing as a por­trait pho­tog­ra­pher in Lon­don for a range of mag­a­zines both cor­po­rate and pri­vate clients but es­sen­tially, I knew it was never go­ing to

places I wanted to go, so I was seek­ing some­thing new to do. Once, when I was stay­ing at a ho­tel on hol­i­day, I had just come from the pool and wanted to go to the res­tau­rant for lunch, but they asked me to change – that was re­ally the trig­ger-point that made me form the idea for Or­lebar Brown, a tai­lor-pro­cessed swim short. The idea wasn’t a swim short, it was more a short you can swim in, and that was the fun­da­men­tal start­ing point for Or­lebar Brown.

It must have been ter­ri­fy­ing, daunt­ing and ex­cit­ing all at the same time…

At the begin­ning, the fear and ex­cite­ment were def­i­nitely some of my favourite parts. I think that the sense of the un­known, of the op­por­tu­nity, of what this could be, was all just very ex­cit­ing. You get to see the idea you’ve been think­ing of and for­mu­lat­ing in your head come to life and have its own per­son­al­ity and there’s noth­ing quite like the feel­ing when cus­tomers first start to buy your prod­uct.

And you have just opened your first store, and one of your biggest, at The Dubai Mall…

Yes, this is a re­ally ex­cit­ing mo­ment for Or­lebar Brown. Dubai is just one of those places – not only have we been see­ing a lot of web­site or­ders be­ing de­liv­ered to Dubai, but also when you think of places that Or­lebar Brown could ex­ist, Dubai has to be one of them. Or­lebar Brown is fun­da­men­tally about sun­shine, travel, hap­pi­ness and good times, and where bet­ter is that ex­pressed than in Dubai? So many of our cus­tomers love go­ing on hol­i­day there, so it’s in­cred­i­bly ex­cit­ing to open the store in The Dubai Mall, and it’s also in the most beau­ti­ful part of it.

Is there any­thing UAE-spe­cific, or ex­clu­sive, that we can ex­pect to see in the new store?

We’ve done a col­lec­tion of pho­to­graphic prints that is ex­clu­sive to Dubai. The pho­to­graphic prints are some­thing that Or­lebar Brown is very well known for, and we have cho­sen three scenes of Dubai which we have put onto our shorts.

And you have a range in­spired by For­mula One?

It’s not so much in­spired by For­mula One, as we worked very closely with Aus­tralian rac­ing driver Daniel Ric­cia­rdo, who is an am­bas­sador of ours this year. He has not only been a great cus­tomer of the brand, but he’s also been a huge sup­porter, and it’s been a won­der­ful part­ner­ship to work on. For­mula One is one of those things our cus­tomers

are al­ways in­ter­ested in, so work­ing with Daniel on a range of shorts and events and video just made it a great year.

The brand has a huge A-list fol­low­ing. Did you court celebrity en­dorse­ment, or did it hap­pen or­gan­i­cally?

We feel in­cred­i­bly lucky in this as­pect; we ac­tu­ally don’t do a lot of court­ing of celebrities. Pretty much, all of the celebrities that are pho­tographed in Or­lebar Brown shorts are gen­uine cus­tomers, and I think that’s what makes it ex­tra spe­cial. I think the other part that’s re­ally great to see, when you look at the pic­tures of the celebrities, whether it’s Jay-Z, Jony Ive, or Damien Lewis, is the range, breadth and types of celebrities who are choos­ing to wear O.B. It’s not just about celebrities, though, I get as ex­cited when­ever I see any­one wear­ing a pair of Or­lebar Brown shorts re­ally.

007 him­self, Daniel Craig, even donned a pair of Or­lebar Brown shorts in Sky­fall – what did you think about that?

What else could I think but how amaz­ing. I mean, it was re­ally a very ex­cit­ing mo­ment for Or­lebar Brown, and came com­pletely or­gan­i­cally. This was some­thing where we had the good for­tune to be ap­proached by the stylist for the film – we gave them some shorts, and were lucky enough to have them be fea­tured.

You have a col­lab­o­ra­tion with the James Bond movie fran­chise, how did that come about?

We got the ini­tial phone call about the Sky­fall film, but af­ter the suc­cess of that, we started to think about how pic­tures of James Bond ap­pear on pretty much ev­ery mood board that

we put to­gether for a col­lec­tion. There’s al­ways an im­age of Roger

Moore, Sean Con­nery, Ti­mothy Dal­ton, who­ever, and it just struck

us that James Bond would re­ally be

an in­cred­i­ble part­ner on a col­lab­o­ra­tion. It al­ways seemed com­pletely nat­u­ral, which is al­ways the thing that makes the best part­ner­ships.

Are there any well-known faces who haven’t been spot­ted in your shorts who you would like to see wear them?

We have a game in the of­fice where we think about who we’d be most ex­cited about if we did see it, and in­vari­ably the weird thing is it’s nor­mally some­body that isn’t around, you know “How would it be if we saw Elvis or Pi­casso wear­ing a pair of Or­lebar Brown shorts?”. For me, that is quite a sur­real idea.

Ob­vi­ously, the weather in the UAE lends it­self to be­ing pool­side and on the beach. Any tips on choos­ing suit­able swim shorts?

“With my rather pasty white

com­plex­ion, I have to go for

more neu­tal colours”

I think the main thing when think­ing about swim shorts is get­ting the right fit – not too baggy, not too tight – try to get two fin­gers just in­side the waist­band; that’s al­ways a good mea­sure to whether the shorts do ac­tu­ally fit.

colour The fi­nal is a real part ex­pres­sion we al­ways think of your about per­son­al­ity. is colour; It’s I think a re­ally use­ful thing for skin colour; if you’re lucky enough to have darker skin tones, you can re­ally cel­e­brate colour. Whereas with my rather pasty white com­plex­ion, I have to go for more What’s neu­tral next? colours.

I We’re and think so at many there such new are an so ex­cit­ing prod­uct many point coun­tries cat­e­gories in the we that brand’s haven’t we haven’t evo­lu­tion. reached started, yet such as ac­ces­sories. There’s so much more we can do in shoes, and even more in outer­wear, and ev­ery­thing swim it­self. We also want to fo­cus on in­creas­ing that cus­tomer loy­alty to en­sure those who love us at the mo­ment will con­tinue lov­ing us.

Adam is ex­cited about any­one wear­ing Or­lebar Brown but has A-list fans in­clud­ing (clock­wise from above) Body­guard ac­tor Richard Mad­den, Cris­tiano Ron­aldo, Daniel Craig, Ed­die Red­mayne and Hugh Jack­man

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