Emaar Hospitality Group appoints new corporate director to lead Expo 2020
Alma Au Yeung will lead the group’s strategic role as Expo 2020 Dubai official hotel and hospitality partner
APPOINTMENT Emaar Hospitality Group has appointed Alma Au Yeung as its corporate director — strategic projects and partnerships. In her new role, she will have overall charge in driving the group’s strategic partnership with Expo 2020 Dubai as its official hotel and hospitality partner.
In addition to leading the Emaar Hospitality Group team to deliver on its mandate as the official hotel and hospitality partner, Au Yeung will be involved in planning, managing and executing numerous private clubs, F&B outlets and catering sites within the Expo 2020 Dubai site. She will develop strategic plans to drive incremental business growth prior to and during the much-anticipated global event by selling rooms, events and F&B.
Au Yeung will also focus on the guiding spirit of Expo 2020 Dubai — ‘Connecting Minds, Creating the Future’ – and its three sub-themes, Opportunity, Mobility and Sustainability to build new strategic partnerships, market awareness and business opportunities. With over 20 years of industry expertise, including over a decade in senior management roles, Au Yeung was previously group director of lifestyle events, sponsorship & partnership at Emaar Hospitality Group. She was responsible for the development, planning and management of the group’s varied lifestyle events and ensuring that the highest standards are upheld.
Alma Au Yeung.