Dubai’s first ever Rev­enue Op­ti­mi­sa­tion Con­fer­ence slated for De­cem­ber

The con­fer­ence will be hosted by Hos­pi­tal­ity Sales and Mar­ket­ing As­so­ci­a­tion In­ter­na­tional (HSMAI)

Hotelier Middle East - - BULLETIN -

CON­FER­ENCE The Hos­pi­tal­ity Sales and Mar­ket­ing As­so­ci­a­tion In­ter­na­tional (HSMAI) will host the Rev­enue Op­ti­mi­sa­tion Con­fer­ence (ROC) in Dubai for the first time later this year. As one of five ROCS held in in­ter­na­tional lo­ca­tions this year, Dubai’s con­fer­ence will con­vene ho­tel rev­enue ex­ec­u­tives for ed­u­ca­tion, col­lab­o­ra­tion, and in­no­va­tion at the Mad­i­nat Jumeirah Re­sort on De­cem­ber 4, 2018.

HSMAI ME chap­ter man­ag­ing di­rec­tor Mona Faraj said: “ROC con­tin­ues to be a pop­u­lar and ben­e­fi­cial event for at­ten­dees in the Amer­i­cas, Europe, Asia Pa­cific. We’ve drawn on some themes and el­e­ments from these other Rev­enue Op­ti­mi­sa­tion Con­fer­ences, but the con­tent and ex­pe­ri­ence at ROC Mid­dle East is spe­cially tai­lored to the unique op­por­tu­ni­ties and chal­lenges as­so­ci­ated with rev­enue man­age­ment in the Mid­dle East.”

Co-lo­cated with HITEC Dubai, which de­buted in Novem­ber 2017, this in­au­gu­ral event is an­tic­i­pated to at­tract 200 ho­tel rev­enue man­age­ment, sales and com­mer­cial ex­ec­u­tives from the Mid­dle East. The one-day gen­eral ses­sion strat­egy con­fer­ence fea­tures an open­ing key­note pre­sen­ta­tion on global con­sumer trends by Lor­raine Sileo, SVP, re­search and busi­ness op­er­a­tions, of Pho­cuswright, Inc.

Ad­di­tional pro­gram­ming will in­clude pan­els and key­notes on var­i­ous rev­enue man­age­ment top­ics as well as dig­i­tal mar­ket­ing, the owner’s per­spec­tive to­wards rev­enue man­age­ment, and the value propo­si­tion of ho­tel restau­rants and bars. At­ten­dees will also delve into blockchain as it is re­lated to dis­tri­bu­tion and loy­alty, met­ric anal­y­sis, AI, and the mar­ket out­look.


Fact: Global con­fec­tionary com­pany Fer­rero has opened Mid­dle East’s first Nutella Café at Dubai In­ter­na­tional Air­port (DXB). Pas­sen­gers at the air­port will now be able to en­joy the cel­e­brated hazel­nut spread as part of an ar­ray of grab-and-go desserts, in­clud­ing mini pan­cakes, sharable muffins, crepes, waf­fles and choux. Trav­ellers vis­it­ing the café can also cus­tomise a Nutella jar fea­tur­ing their names.

Ma­dit­nat Jumeirah, Dubai.

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