Dubai’s first ever Revenue Optimisation Conference slated for December
The conference will be hosted by Hospitality Sales and Marketing Association International (HSMAI)
CONFERENCE The Hospitality Sales and Marketing Association International (HSMAI) will host the Revenue Optimisation Conference (ROC) in Dubai for the first time later this year. As one of five ROCS held in international locations this year, Dubai’s conference will convene hotel revenue executives for education, collaboration, and innovation at the Madinat Jumeirah Resort on December 4, 2018.
HSMAI ME chapter managing director Mona Faraj said: “ROC continues to be a popular and beneficial event for attendees in the Americas, Europe, Asia Pacific. We’ve drawn on some themes and elements from these other Revenue Optimisation Conferences, but the content and experience at ROC Middle East is specially tailored to the unique opportunities and challenges associated with revenue management in the Middle East.”
Co-located with HITEC Dubai, which debuted in November 2017, this inaugural event is anticipated to attract 200 hotel revenue management, sales and commercial executives from the Middle East. The one-day general session strategy conference features an opening keynote presentation on global consumer trends by Lorraine Sileo, SVP, research and business operations, of Phocuswright, Inc.
Additional programming will include panels and keynotes on various revenue management topics as well as digital marketing, the owner’s perspective towards revenue management, and the value proposition of hotel restaurants and bars. Attendees will also delve into blockchain as it is related to distribution and loyalty, metric analysis, AI, and the market outlook.
Fact: Global confectionary company Ferrero has opened Middle East’s first Nutella Café at Dubai International Airport (DXB). Passengers at the airport will now be able to enjoy the celebrated hazelnut spread as part of an array of grab-and-go desserts, including mini pancakes, sharable muffins, crepes, waffles and choux. Travellers visiting the café can also customise a Nutella jar featuring their names.
Maditnat Jumeirah, Dubai.