Hote­liers high­light role of OTAS in rev­enue gen­er­a­tion

This was brought up dur­ing the panel dis­cus­sion at The Hos­pi­tal­ity Lead­er­ship Fo­rum

Hotelier Middle East - - BULLETIN -

BOOK­INGS On­line ho­tel book­ings are ex­pected to con­tinue to thrive and hote­liers need to sup­port their re­la­tion­ship with on­line travel agen­cies (OTA) for mu­tual growth and ben­e­fit.

“They are an im­por­tant part of our busi­ness. We lean on OTAS when it comes to their knowl­edge be­cause they hold key data and have tremen­dous world­wide reach and vis­i­bil­ity that can get us into new mar­kets that we may not oth­er­wise be able to reach,” said Glenn Nobbs, gen­eral man­ager of Copthorne Ho­tel Dubai.

Nobbs shared his opin­ion at a panel dis­cus­sion at The Hos­pi­tal­ity Lead­er­ship Fo­rum, a cen­tral fea­ture of The Ho­tel Show held at the Dubai World Trade Cen­tre from Septem­ber 16-18, 2018.

He and other in­dus­try speak­ers de­bated on the topic “OTA’S & Hote­lier: The Hote­lier’s Per­spec­tive”. All of them ac­knowl­edged that OTAS are an im­por­tant source of busi­ness for the ho­tels be­cause they can reach new guests and ac­cess new mar­kets, par­tic­u­larly due to their multi-bil­lion dol­lar ad­ver­tis­ing spend across the globe. In fact, it would be very dif­fi­cult for ho­tels to com­pete ef­fec­tively against OTAS.

“How­ever, we have di­rect con­trol on the guest ex­pe­ri­ence once they bring the cus­tomer to us so it’s our re­spon­si­bil­ity to man­age that re­la­tion­ship and make sure the guest comes back di­rectly to us through our brand’s web­site next time,” ex­plained Nobbs. Fast Fact: Abu Dhabi’s year-to-date visi­tor num­bers in June 2018 were up by 5.1% ac­count­ing to to­tal of 2.41 mil­lion vis­i­tors to the emi­rate. Among them, trav­ellers from China came out on top with 214,600 vis­i­tors.

Panel dis­cus­sion at The Hos­pi­tal­ity Lead­er­ship Fo­rum.

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