IDS Next chief ex­ec­u­tive of­fi­cer Binu Mathews talks about the tech com­pany’s new­est coud and na­tive plat­form FX1


Could you tell us a bit about your com­pany?

IDS Next Busi­ness So­lu­tions was es­tab­lished in 1987. Ini­tially we used to op­er­ate through part­ners in the Mid­dle East. How­ever, we started our fully owned op­er­a­tions in Dubai 15 years ago.

What is your new prod­uct launch for this year?

We are show­cas­ing our new gen, in­tel­li­gent ho­tel plat­form called FX1. This cloud and na­tive mo­bile plat­form is quite hor­i­zon­tal in na­ture, pro­vid­ing front of­fice, house­keep­ing, and in­ci­dent man­age­ment, CRS and POS mo­d­ules, with an open API to dis­tri­bu­tion, fi­nan­cials and CRM so­lu­tions.

Can you share more about this new prod­uct?

The guest is, and was, our pri­mary fo­cus when de­sign­ing this plat­form. Over and above all the trans­ac­tional needs of a ho­tel, this plat­form is em­bed­ded with guest ex­pe­ri­ence en­hance­ment so­lu­tions that cov­ers pre-stay, dur­ing stay and post-stay en­gage­ment. Our in­no­va­tive AI also al­lows ho­tels to in­crease rev­enue through up­sell and cross sell of ser­vices and fa­cil­i­ties. The en­tire prod­uct is an en­ter­prise cloud so­lu­tion.

This is cur­rently hosted on Mi­crosoft Azure util­is­ing its se­cu­rity fea­tures and 99.99999 % up­time. Al­most all trans­ac­tional mo­d­ules are com­pletely na­tive mo­bile applications. This helps us to lever­age mo­bil­ity at its best. Hote­liers can spend more time with their guests, than be stuck to a desk.

This multi-prop­erty, mul­ti­lin­gual, multi-cur­rency plat­form has a very de­tailed cus­tom re­port mod­ule that al­lows hote­liers to build their own re­ports, over and above the mul­ti­ple stan­dard re­ports that are pro­vided by the sys­tem.

Why is this prod­uct so im­por­tant for the hos­pi­tal­ity in­dus­try, and why should they buy this prod­uct from you?

With the new FX1 plat­form, we are giv­ing hote­liers the power to know their guests bet­ter and in­crease re­turn guest to the ho­tel di­rectly. This is what mod­ern hote­liers want, to be aware of guest be­hav­iour and pro­vide of­fers ac­cord­ingly. The hos­pi­tal­ity in­dus­try has very high staff turnover. Train­ing of staff in sys­tems and SOPS are im­por­tant to make sure that the guest has a seam­less and repet­i­tive ex­pe­ri­ence. Many ho­tels lose guests to com­pe­ti­tion due to gaps in this ex­pe­ri­ence. FX1 plat­form’s in­tu­itive de­sign needs min­i­mal or no train­ing. FX1 plat­form also pro­vides user-based KPI’S for per­for­mance track­ing. This al­lows em­ploy­ees to be re­warded by act­ing on key SOPS and they can al­ways mon­i­tor their per­for­mance against their peers. This en­hances mo­ti­va­tion and hap­pier staff which re­sults in hap­pier guests.

Bx­inxyxxmxxax­thxxexws, CEO, IDS Next.

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