Dubai Tourism launches new B2B online platform
The ‘Attractions Marketplace’ is set to raise the profiles of the city’s entertainment options among relevant partners
Dubai’s Department BUSINESS of Tourism and Commerce Marketing (Dubai Tourism) has introduced a new business-to-business (B2B) online platform that is set to deliver an enhanced technological backbone to the emirate’s attractions and experiences.
Launching in January 2019, the B2B ‘Attractions Marketplace’ will provide the emirate’s attractions and experiences with integrated digital support and wider visibility among both domestic stakeholders and global markets, according to a release.
The design of the ‘Attractions Marketplace’ aims at creating a seamless technological framework to further stimulate industry cohesion through the connectivity of the city’s attractions and experiences with the global industry’s network of B2B resellers. The platform is also aimed at strengthening the awareness of the emirate’s varied portfolio of leisure offerings, thus raising the profiles of the city’s entertainment options among relevant partners, and in turn helping to increase their sales and revenue potential, the release said. It went on to say that the interactive platform will enable all B2B stakeholders, including online travel agents (OTAS), hotels, tour operators, aggregators and destination management companies (DMCS), to discover Dubai’s full range of offerings, allowing stakeholders to create a more bespoke and customisable visitor experience.
Dubai Tourism to launch ‘Attractions Marketplace’ in 2019.