Dubai Tourism launches new B2B on­line plat­form

The ‘At­trac­tions Mar­ket­place’ is set to raise the pro­files of the city’s en­ter­tain­ment op­tions among rel­e­vant part­ners

Hotelier Middle East - - BULLETIN -

Dubai’s De­part­ment BUSI­NESS of Tourism and Com­merce Mar­ket­ing (Dubai Tourism) has in­tro­duced a new busi­ness-to-busi­ness (B2B) on­line plat­form that is set to de­liver an en­hanced tech­no­log­i­cal back­bone to the emi­rate’s at­trac­tions and ex­pe­ri­ences.

Launch­ing in Jan­uary 2019, the B2B ‘At­trac­tions Mar­ket­place’ will pro­vide the emi­rate’s at­trac­tions and ex­pe­ri­ences with in­te­grated dig­i­tal sup­port and wider vis­i­bil­ity among both do­mes­tic stake­hold­ers and global mar­kets, ac­cord­ing to a re­lease.

The de­sign of the ‘At­trac­tions Mar­ket­place’ aims at cre­at­ing a seam­less tech­no­log­i­cal frame­work to fur­ther stim­u­late in­dus­try co­he­sion through the con­nec­tiv­ity of the city’s at­trac­tions and ex­pe­ri­ences with the global in­dus­try’s net­work of B2B re­sellers. The plat­form is also aimed at strength­en­ing the aware­ness of the emi­rate’s var­ied port­fo­lio of leisure of­fer­ings, thus rais­ing the pro­files of the city’s en­ter­tain­ment op­tions among rel­e­vant part­ners, and in turn help­ing to in­crease their sales and rev­enue po­ten­tial, the re­lease said. It went on to say that the in­ter­ac­tive plat­form will en­able all B2B stake­hold­ers, in­clud­ing on­line travel agents (OTAS), ho­tels, tour op­er­a­tors, ag­gre­ga­tors and des­ti­na­tion man­age­ment com­pa­nies (DMCS), to dis­cover Dubai’s full range of of­fer­ings, al­low­ing stake­hold­ers to cre­ate a more be­spoke and cus­tomis­able vis­i­tor ex­pe­ri­ence.

Dubai Tourism to launch ‘At­trac­tions Mar­ket­place’ in 2019.

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