Ras Al Khaimah un­veils three-year tourism strat­egy

Hotelier Middle East - - BULLETIN -

The tourism strat­egy will partly fo­cus on pro­mot­ing the emi­rate in tar­geted in­ter­na­tional mar­kets

TOURISM Ras Al Khaimah’s Tourism De­vel­op­ment Au­thor­ity (RAKTDA) has launched a new three-year strat­egy which will fo­cus on di­ver­si­fy­ing the emi­rate’s tourism of­fer­ings and at­tract a wider seg­ment of tourism, it was an­nounced on Tues­day.

The ‘Des­ti­na­tion Strat­egy 2019-2021’ will also seek to at­tract higher yield vis­i­tors look- ing for authen­tic ex­pe­ri­ences, ac­cel­er­at­ing for­eign and lo­cal in­vest­ments in the tourism sec­tor, nur­ture home-grown small and medium sized en­ter­prises to cre­ate em­ploy­ment and busi­ness op­por­tu­ni­ties, and pri­ori­tise sus­tain­able na­ture-based ad­ven­ture and cul­tural ex­pe­ri­ences.

“As our tourism of­fer­ing evolves in Ras Al Khaimah, we must en­sure our des­ti­na­tion is at­trac­tive to trav­ellers who wish to ex­plore be­yond the re­sorts and ho­tels,” said RAK- TDA CEO Haitham Mattar.

Mattar added that “an­other area of fo­cus for us will be po­si­tion­ing and pro­mot­ing Ras Al Khaimah in tar­geted in­ter­na­tional mar­kets to at­tract higher yield cus­tomers all year round.”

By 2021, the strat­egy calls for 10,000 more peo­ple to be em­ployed in the tourism and hos­pi­tal­ity sec­tor. The emi­rate hopes to at­tract close to 1.5 mil­lion vis­i­tors by 2021 and three mil­lion by 2025.


ast Fact: In­dia’s Oyo Ho­tels re­cently an­nounced its en­try into the United Arab Emi­rates, start­ing with the launch of its op­er­a­tions in Dubai, Shar­jah, and Fu­jairah. Now the In­dian com­pany is next look­ing to Euro­pean mar­ket to fur­ther its ex­pan­sion plans. Oyo chain of ho­tels is cur­rently present in more than 350 cities with over 12,000 as­set part­ners spread across six coun­tries in­clud­ing In­dia, China, Malaysia, Nepal, the UK and now the UAE.

Ras Al Khaimah lauches tourism strat­egy.

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