Ras Al Khaimah unveils three-year tourism strategy
The tourism strategy will partly focus on promoting the emirate in targeted international markets
TOURISM Ras Al Khaimah’s Tourism Development Authority (RAKTDA) has launched a new three-year strategy which will focus on diversifying the emirate’s tourism offerings and attract a wider segment of tourism, it was announced on Tuesday.
The ‘Destination Strategy 2019-2021’ will also seek to attract higher yield visitors look- ing for authentic experiences, accelerating foreign and local investments in the tourism sector, nurture home-grown small and medium sized enterprises to create employment and business opportunities, and prioritise sustainable nature-based adventure and cultural experiences.
“As our tourism offering evolves in Ras Al Khaimah, we must ensure our destination is attractive to travellers who wish to explore beyond the resorts and hotels,” said RAK- TDA CEO Haitham Mattar.
Mattar added that “another area of focus for us will be positioning and promoting Ras Al Khaimah in targeted international markets to attract higher yield customers all year round.”
By 2021, the strategy calls for 10,000 more people to be employed in the tourism and hospitality sector. The emirate hopes to attract close to 1.5 million visitors by 2021 and three million by 2025.
ast Fact: India’s Oyo Hotels recently announced its entry into the United Arab Emirates, starting with the launch of its operations in Dubai, Sharjah, and Fujairah. Now the Indian company is next looking to European market to further its expansion plans. Oyo chain of hotels is currently present in more than 350 cities with over 12,000 asset partners spread across six countries including India, China, Malaysia, Nepal, the UK and now the UAE.
Ras Al Khaimah lauches tourism strategy.