Hotelier Middle East - - CONTENTS -

“We do not stream­line it down to a par­tic­u­lar seg­ment type of trav­eller. But we re­ally see that there was a grow­ing per­cent­age of trav­ellers who wanted a fresh lifestyle-led brand that plays in the up­scale space and voco has been de­signed with that in mind.” — Matthew Tripolne, VP for de­vel­op­ment, MEA, IHG.

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