GULFOOD ‘WORLD OF FOOD’ THEME PUSHES INDUSTRY BOUNDARIES
Seven new features cement major new benchmarks for this global-leading event
Gulfood – the world’s largest annual food and beverage trade exhibition – raises the international industry bar for its 24th edition at the Dubai World Trade Centre (DWTC), February 17-21. Winning major international acclaim for the breadth and depth of its offering, organisers DWTC instigated yet another innovative show, ensuring Gulfood stays ahead of the industry curve.
The 2019 show includes ‘Taste of the World,’ the Gulfood innovation Summit, CXO Club, Start-up Programme, a Meat-me competition, Tea House, and Health Lab.
“These seven new features are designed to reflect the trends the industry is currently undergoing, bringing a whole new dynamic to a show already well known for its vibrancy in product and service innovation,” said Trixie Lohmirmand, senior vice president, exhibitions & events, DWTC.
Gulfood spans more than 1,000,000 square feet with 5,000 exhibitors and 120 country pavilions vying for business with the latest F&B produce and showcases across eight primary market sectors: Beverages; Dairy; Fats & Oils; Pulses, Grains & Cereals; Health, Wellness & Free-from; Meat & Poultry; Power Brands; and World Food.
The segmentation approach ensures visitors get the most from their stay and that exhibitors gain access to the audience they most wish to meet, buyers with specific interests in their sectors.
All new 7 star interactive feature line-up
The whole 2019 show is taking on an interactive feel best characterised by the new Meat-me and Tea House features, which, along with the Tastes of the World competition, feed into the theme of the ‘World of Food’.
Meat-me – Us-style barbeque pit masters go head-to-head in ‘smoking’ and barbeque masterclasses.
Tea House – Sponsored and organised by Tea Valley, part of India’s DJ Group, it includes performances by Assamese and Moroccan dance professionals, a Chinese tea ceremony, and workshops, seminars and competitions on tea health attributes, tea basics, tea art, and Gulf-favoured Karak Chai.
World of Taste – International chefs will be rewarded based on the taste of their live demonstration offerings.
The Gulfood Innovation Summit – highlighting the ‘World of Good’ theme, leading lights, key influencers and major disruptors across the global industry, from the United Nations’ World Food Programme to Facebook discuss F&B challenges, opportunities and trends. Hot topics include ‘Global social and economic outlook for the F&B industry’, the rise of ‘Online Platforms and Impact on Food Delivery Channels, a session titled ‘How to Feed the World’, and a panel on ‘Smart Operations – the use of Blockchain and Artificial Intelligence in the Food Chain’, and much more. The thoughtleading Summit will feature exclusive question-and-answer session with globally acclaimed chefs, influencers and hospitality leaders.
Start-up Programme – In partnership with Dubai Startup Hub, the programme has 50+ global entrepreneurs demonstrate their increasing penetration of the international F&B sector. A conference focuses on major topics concerning food industry startups and SMES, and a pitch platform.
CXO Club – A top-level, closed business breakfast hub for the industry’s proven risk-takers
Health Lab – A core component of the show’s ‘good’ proposition addresses rising consumer demand for healthy ingredients and overall products.
Gulfood 2019 will attract upwards of 98,000 attendees from 193 countries. With well-established features of Halal World Food, Discover Zone, and the CEZVE/IBRIK World Championship, DWTC has again succeeded in widening the show’s scope and capabilities as it heads towards its silver anniversary in 2020.