GULFOOD ‘WORLD OF FOOD’ THEME PUSHES IN­DUS­TRY BOUND­ARIES

Seven new fea­tures ce­ment ma­jor new bench­marks for this global-lead­ing event

Hotelier Middle East - - GULFOOD PREVIEW -

Gulfood – the world’s largest an­nual food and bev­er­age trade ex­hi­bi­tion – raises the in­ter­na­tional in­dus­try bar for its 24th edi­tion at the Dubai World Trade Cen­tre (DWTC), Feb­ru­ary 17-21. Win­ning ma­jor in­ter­na­tional ac­claim for the breadth and depth of its of­fer­ing, or­gan­is­ers DWTC in­sti­gated yet an­other in­no­va­tive show, en­sur­ing Gulfood stays ahead of the in­dus­try curve.

The 2019 show in­cludes ‘Taste of the World,’ the Gulfood in­no­va­tion Sum­mit, CXO Club, Start-up Pro­gramme, a Meat-me com­pe­ti­tion, Tea House, and Health Lab.

“These seven new fea­tures are de­signed to re­flect the trends the in­dus­try is cur­rently un­der­go­ing, bring­ing a whole new dy­namic to a show al­ready well known for its vi­brancy in prod­uct and ser­vice in­no­va­tion,” said Trixie Lo­hmir­mand, se­nior vice pres­i­dent, ex­hi­bi­tions & events, DWTC.

Gulfood spans more than 1,000,000 square feet with 5,000 ex­hibitors and 120 coun­try pavil­ions vy­ing for busi­ness with the lat­est F&B pro­duce and show­cases across eight pri­mary mar­ket sec­tors: Bev­er­ages; Dairy; Fats & Oils; Pulses, Grains & Ce­re­als; Health, Well­ness & Free-from; Meat & Poul­try; Power Brands; and World Food.

The seg­men­ta­tion ap­proach en­sures vis­i­tors get the most from their stay and that ex­hibitors gain ac­cess to the au­di­ence they most wish to meet, buy­ers with spe­cific in­ter­ests in their sec­tors.

All new 7 star in­ter­ac­tive fea­ture line-up

The whole 2019 show is tak­ing on an in­ter­ac­tive feel best char­ac­terised by the new Meat-me and Tea House fea­tures, which, along with the Tastes of the World com­pe­ti­tion, feed into the theme of the ‘World of Food’.

Meat-me – Us-style bar­beque pit mas­ters go head-to-head in ‘smok­ing’ and bar­beque master­classes.

Tea House – Spon­sored and or­gan­ised by Tea Val­ley, part of In­dia’s DJ Group, it in­cludes per­for­mances by As­samese and Mo­roc­can dance pro­fes­sion­als, a Chi­nese tea cer­e­mony, and work­shops, sem­i­nars and com­pe­ti­tions on tea health at­tributes, tea ba­sics, tea art, and Gulf-favoured Karak Chai.

World of Taste – In­ter­na­tional chefs will be re­warded based on the taste of their live demon­stra­tion of­fer­ings.

The Gulfood In­no­va­tion Sum­mit – high­light­ing the ‘World of Good’ theme, lead­ing lights, key in­flu­encers and ma­jor dis­ruptors across the global in­dus­try, from the United Na­tions’ World Food Pro­gramme to Face­book dis­cuss F&B chal­lenges, op­por­tu­ni­ties and trends. Hot top­ics in­clude ‘Global so­cial and eco­nomic out­look for the F&B in­dus­try’, the rise of ‘On­line Plat­forms and Im­pact on Food De­liv­ery Channels, a ses­sion ti­tled ‘How to Feed the World’, and a panel on ‘Smart Op­er­a­tions – the use of Blockchain and Ar­ti­fi­cial In­tel­li­gence in the Food Chain’, and much more. The thoughtlead­ing Sum­mit will fea­ture ex­clu­sive ques­tion-and-an­swer ses­sion with glob­ally ac­claimed chefs, in­flu­encers and hos­pi­tal­ity lead­ers.

Start-up Pro­gramme – In part­ner­ship with Dubai Startup Hub, the pro­gramme has 50+ global en­trepreneurs demon­strate their in­creas­ing pen­e­tra­tion of the in­ter­na­tional F&B sec­tor. A con­fer­ence fo­cuses on ma­jor top­ics con­cern­ing food in­dus­try star­tups and SMES, and a pitch plat­form.

CXO Club – A top-level, closed busi­ness break­fast hub for the in­dus­try’s proven risk-tak­ers

Health Lab – A core com­po­nent of the show’s ‘good’ propo­si­tion ad­dresses ris­ing con­sumer de­mand for healthy in­gre­di­ents and over­all prod­ucts.

Gulfood 2019 will at­tract up­wards of 98,000 at­ten­dees from 193 coun­tries. With well-es­tab­lished fea­tures of Ha­lal World Food, Dis­cover Zone, and the CEZVE/IBRIK World Cham­pi­onship, DWTC has again suc­ceeded in wi­den­ing the show’s scope and ca­pa­bil­i­ties as it heads to­wards its sil­ver an­niver­sary in 2020.

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